Pillar + Cluster (Topic Hub) Strategy for SEO

TL;DR

• One pillar page covers a broad topic.
• Multiple short cluster posts link back to the pillar.
• Boosts authority and internal linking for SEO.

Top 3 next actions

• Choose a pillar topic aligned to high-value search intent and business goals.
• Draft 8–12 cluster post topics (subtopics, how-tos, FAQs) and map each to a URL.
• Publish the pillar plus at least 3 clusters, interlink clearly, and track organic traffic and rankings.

Key caution

• Avoid thin or duplicate clusters; prioritize unique, user-focused content over keyword stuffing.